In 1967, Sen. Robert Kennedy used pictures of this Yazoo City, Mississippi girl in congressional hearings on about child hunger. Source: Laurie B. Green

Fifty years ago, as Robert F. Kennedy and other Northern senators were encountering widespread hunger and malnutrition in Mississippi, black community activists in South Memphis and physicians at St. Jude Children’s Research Hospital were making their own disturbing discoveries. In April 1967, Memphis Area Project-South (MAP-South), which had just received its first federal War on Poverty funds from the Office of Economic Opportunity, was sending newly hired neighborhood aides to knock on doors and organize block clubs. South Memphis then (and now) contained some of the poorest census tracts in the United States, yet these women were still shocked to find many babies and young children showed signs of severe malnutrition.

Their concerns drew MAP-South into a partnership with St. Jude, whose very location put doctors a few miles from some of the most impoverished parts of the city. Doctors there had been frustrated to find that child cancer patients who were from poor families and suffered from malnutrition failed to respond to treatments that were benefitting other children. The supplemental nutrition program that MAP-South and St. Jude established together would ultimately become the template for the national Supplemental Nutrition Program for Women, Infants, and Children — what we know as WIC.

Memphis’s rate of hunger today, however, rivals what it must have been in 1967, before the U.S. Department of Agriculture started recording rates of what it now calls “food security.” Feeding America reports that as of 2014, an astounding 22.4 percent of Shelby County residents lacked sufficient food to maintain a healthy lifestyle for all or part of the year. Only half qualify for food stamps through the Supplemental Nutrition Assistance Program (SNAP). Marcia Wells, a spokeswoman at the Mid-South Food Bank told me were it not for the food pantries and soup kitchens run by churches and other organizations, the situation would be even more dire for already suffering families.

This week marks the 50th anniversary of a historical moment that is far more relevant today than we might wish: the discovery of hunger in the United States or, perhaps better put, the point in the late 1960s when severe poverty and life-threatening malnutrition in the world’s wealthiest nation suddenly soared into public view on the national political stage. This anniversary matters today not only because proposals to restructure federal food programs threaten their very viability but also because of the role played by the media, then and now.

Hunger through the media’s lens

The very meaning of “discovery,” when it came to the politics of hunger in the late 1960s, rested in part on the production and reception of news, documentaries, visual images and editorials that, at times, provoked explicit confrontations over who had the right and expertise to say whether starvation existed in America. The one media production scholars have written about, CBS’s renowned “Hunger in America,” first broadcast in May 1968, is notable as much for the reactions it provoked as its content. Agriculture Secretary Orville Freeman denounced the program’s critique of federal food programs as “biased, one-sided [and] dishonest.” San Antonio’s County Commissioner, A. J. Ploch, reported threats on his life for his statement that Mexican-American kids didn’t need to do well in school (which would require better nutrition)because they would always be “Indians” not “chiefs.” Later it came out that the Mississippi congressman who headed the House agricultural appropriations subcommittee borrowed agents from the FBI to track down and survey the cupboards of every interviewee to prove the show had been a pack of lies. Tensions over who controls truth in the media is not a new phenomenon.

On April 11, 1967, Democratic senators Joseph Clark of Pennsylvania and — famously — Robert Kennedy of New York conducted a daylong tour of the Mississippi Delta that brought them face to face with residents, especially young children, who bore signs of malnutrition so severe they could only compare them with what they had observed in Latin America and Africa. Their shock triggered an ultimately victorious decade-long campaign to expand, alter, and establish the federal food programs that are in jeopardy today. Within months, investigations in locales as disparate as Kentucky, San Antonio, and Washington, D.C., revealed that hunger was not solely a Mississippi problem.

Kennedy and Clark had flown up to the Delta from Jackson, Mississippi, where the day before they had heard local activists testify at a Senate hearing on the War on Poverty that starvation had become a genuine threat in their counties. Fannie Lou Hamer, Marian Wright (Edelman) — then an NAACP attorney in Jackson — and others blamed this not only to joblessness caused by cotton mechanization but voting rights repression. County officials, they argued, used government regulations to prevent them from receiving food stamps. Back in Washington two weeks later, Clark, Kennedy, and other members of their committee released a letter they had sent to Lyndon Johnson. The letter described their shock at witnessing malnutrition and hunger among the families they had met and urged him to send emergency food to the area. Johnson denied the request, the press reported, blaming the problem on congressional cuts to the poverty program. Hunger was not new in the U.S., nor had activists previously held their tongues, but now it arrived on the national political stage wrapped in drama and political conflict.

By the evening of April 11, reporters and photographers had filed stories and images of the senators’ Delta tour. Daniel Schorr’s CBS Evening News report and Joseph Loftus’s New York Times article helped frame what would be cast as ground zero for the politics of hunger. Both journalists portrayed Kennedy surrounded by enthusiastic crowds. But while their coverage of the previous day’s hearing had centered on the Mississippi politicians’ assault on Johnson’s War on Poverty, these stories focused on Kennedy and Clark’s critiques of Johnson from the left. Loftus reported that Clark had declined to label what he witnessed as starvation, but asserted that the deplorable conditions indicated the poverty program’s weakness. Schorr mused that RFK might have found a platform other than Vietnam, from which to challenge Johnson.

CBS Evening News reporter Daniel Schorr’s script for the April 11, 1967 broadcast. Source: Laurie B. Green

Schorr began his next report by stating: “Congress talks of poverty and how it should be dealt with, but rarely does it go to look at it.” Clark and Kennedy, however, had gone themselves “to see if the reports of starvation were true.” He described their shock at seeing “children with distended bellies” and speaking with “poor Negroes earning $6 a day for cotton chopping, and many earning nothing.” Many, Clark learned, “could not even scrape together the $2 a month to buy $12 worth of food stamps.” The senators had not spoken of “starvation,” but Schorr had. That term spurred irate Mississippi politicians to launch their own investigations to disprove its existence. Journalists didn’t invent this language — African American activists in Mississippi did that; however, they helped create the context for national controversy.

Simeon Booker covered similar ground in his article for Jet, aimed at black readers, but he made Kennedy’s and Clark’s Delta tour inseparable from what occurred at the hearing the previous day. This strategy allowed him to present a trenchant critique of racism in the antipoverty program from the vantage point of activists at the hearing. At a time when some journalists had begun to separate hunger from other problems the hearings had addressed, Booker took a different tack, beginning and ending with Kennedy’s responses to witnessing hunger and malnutrition but diving into economic, medical, and political challenges in between.

Others pursued feature stories that combined “behind-the-scenes” investigation, vivid language, and political insight. Robert Sherrill’s June 4 New York Times essay, “It Isn’t True That Nobody Starves In America,” took readers to Alabama and Mississippi, while slamming the beltway politicians who had structured federal food programs such that they could produce starvation as easily as nutrition. Mississippi could pride itself on having food stamp programs in more counties than elsewhere in the South, he declared, but purchase requirements meant that the poorer one was, the more unlikely one was to access benefits. Sherrill minced no words, criticizing even Kennedy for using euphemisms like “extreme hunger.”

Sherrill’s article preceded national hearings on hunger and malnutrition that Clark’s Senate poverty committee held in Washington in July 1967. People watched the hearings on television or read reports of such moments as when Senator John Stennis lit into North Carolina pediatrician and civil rights activist Raymond Wheeler. Wheeler was one of six doctors sent by the Field Foundation to investigate starvation in Mississippi and had accused white elites of trying to starve blacks out of the state. Stennis, who had his own radio program and was well aware that cameras were rolling and reporters were scribbling, accused him of “gross libel and slander.”

Questions of proof inspired one of the most intimate and widely read features to appear in a mass-circulation glossy magazine, Al Clayton and William Hedgepeth’s “The Hungry World of Teresa Pilgrim,” which ran in LOOK’s Christmas 1967 issue. Struck by Clayton’s photographs, which Kennedy displayed at the hearings as proof of starvation, Hedgepeth teamed up with the photographer for a story about a family surviving conditions the senators described. Both white Southerners — Clayton from southeast Tennessee, Hedgepeth from Atlanta — they spent days with the Pilgrims, especially with 6-year-old, bright-eyed Teresa, whose photograph opens the story. Public response was off the charts for LOOK, as readers asked where to send Christmas gifts and money.

CBS’s phones began ringing off the hook five months later, even before the broadcast of Hunger in America had concluded. Viewers not only sent food and financial support to those who appeared in the show, but sent letters to their representatives demanding the overhaul of food programs that the documentary prescribed. While the Federal Communications Commission weighed charges that CBS had overstepped the ethical bounds of journalism, social commentators referred to the documentary as the turning point in bringing public awareness to the crisis of hunger.

The matter of truth, including who had the right to define it, was an incendiary one in April 1967 and for months thereafter. “Starvation,” unlike either hunger or malnutrition, implied that someone or something was responsible, raising the stakes in a conflict that drew in large swaths of the public via the media. Two years later, antipoverty activists in every region were fed up with hearings and investigations; they wanted change.

Laurie B. Green, Ph.D., a Public Voices Fellow, is a history professor at the University of Texas at Austin. Green is also the author of “Battling the Plantation Mentality: Memphis and the Black Freedom Struggle.”

This essay is an expanded version of a post first published at Not Even Past, which is produced by the University of Texas at Austin history department.